
Cat Shelter Website Redesign
The purpose of this project was to redesign the Friends of Cats website, which is a nonprofit cat shelter. Below, I take you through the redesigning process from user research to wireframing.
Personas are about creating products with the user in mind.
The first step in the redesign of the Friends of Cats website was creating the personas. One of the target audiences of this nonprofit is volunteers who help the organization run. The persona to the left is a persona I created named Amy.
Personas like Amy help designers understand and empathize with the users. They are based on qualitative and quantitative user research and are used throughout the design process.